Customer Success Strategy

Landing customers is hard. Keeping them is harder.

Most B2B exporters focus on market entry. But post-sale silence, churn, or partner drop-off can quietly stall momentum. We help fix that.

Stop churning and start growing!

Let us help you craft a world-class customer success strategy.

01

Customer Success
Health Check

Start with clarity. Grow with confidence.

A focused, actionable, 1–2 week diagnostic that gives you a clear view of what's really happening after the sale.

01

Customer Journey Audit

See where handoffs, lags, or confusion happen after the deal closes.

02

Stakeholder Interviews

Hear directly from your team, reps, and in-market partners.

03

Retention Risk Map

A clear view of your biggest blind spots and friction points.

04

Action Plan

Prioritized wins plus next steps for longer-term traction.

02

What You
Walk Away With

Post-Sale Clarity

A real-world view of what customers and partners experience—and where value falls short.

Quick Wins

Immediate, low-lift fixes that make a measurable difference.

A Smarter Journey

A clear path to align your team and partners over the first 180 days.

A Scalable Strategy

A roadmap for growth-ready customer success systems.

Global trade and shipping
03

Is This Happening
In Your Expansion?

The Pattern We See

B2B exporters often focus on getting in the door — but what happens after the sale is often unclear. When post-sale experience is overlooked, issues like silent churn, partner misalignment, and inconsistent delivery start to quietly erode traction.

You're a Good Fit If...

  • You don't have a clear read on post-sale retention or partner follow-through
  • You lack full visibility into what customers actually experience after the sale
  • You want to stabilize what's working before investing further in expansion
04

Where We Go
From There

The Health Check is where we begin. But most clients keep going.

Roll out improvements across teams and partners
Build onboarding, retention, or partner playbooks
Strengthen segmentation and success planning
Align customer success with market expansion
Surface ongoing insight through quarterly customer feedback reports

We help you grow what you've already earned.

Business partnership and success
05

About
Alder

Built for exporters. Backed by strategy.

Alder is a customer success and market expansion consultancy for B2B exporters. We help companies retain customers, align partners, and build sustainable traction in new markets.

We understand what expansion really looks like: lean teams, global complexity, and the pressure to make early wins stick.

Our focus:
  • What's really happening after the sale?
  • Are we set up to deliver and measure success?
  • How do we scale what's working?

Part of a bigger push.

We complement the work of trade commissioners, EDC advisors, and export support programs by helping companies follow through—not just land deals, but retain and grow them.

What's really happening after the deal closes?

You've built something worth expanding. Now it's time to protect and grow it.

If not now, when? And if you're not leading the post-sale experience, who will?

Let's take 20 minutes to map your post-sale reality—and start turning early wins into lasting traction.